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Cruise Line Loyalty Marketing

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... (IH&RA) and the International Council of Cruise Lines (ICCL) have all been actively researching this industry to help downloading them for later use." (Cade 1996, p. 112+) By 1997, writers were reporting that hotel chains, airlines, cruise lines, tour companies and individual resorts were the terrorist attack, many hotel and cruise lines laid staff and cut back on new hiring's in different regions. This line between loyalty to their current employers and the pursuit of something better. California, there is Walt Disney World Resort and Disney Cruise Line in Florida and Euro Disney in France. Some of ...



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Sources list for CRUISE LINE LOYALTY MARKETING:

GalaxSea Cruises & Tours of San Diego. Cruise Line & Cruise Ship Ratings. 2003.. GalaxSea Cruises & Tours of San Diego. 5 Mar 2004. < http://www.galaxsea.com/ratings.html>.
Princess Cruise Lines

Cruises Only. Search tool. 2004. Cruises Only, 5 Mar, 2004.
Princess Cruise Lines

Uncles, Mark D., Dowling, Grahame R., and Hammond, Kathy, "Customer Loyalty and Customer Loyalty Programs." University of New South Wales School of Marketing Working Paper 98/6, University of New South Wales Web site. 27 Nov. 2004.
Loyalty Programs

U.S. Virgin Islands Chamber (USVIC). The U.S. Virgin Islands Cruise Ship Market-- A Cooperative Growth Opportunity: Position Paper. September 13, 2000. U.S. Virgin Islands Chamber. 5 Mar 2004.
Princess Cruise Lines

Ovation Advertising. "Princess Cruises Debuts New Brand Position ."eNews(TM) Volume 5, Issue 13. 2 Apr. 2002. Ovation Advertising. 5 Mar 2004. . Ovation Advertising. "Princess Cruises Debuts New Brand Position ."eNews(TM) Volume 5, Issue 13. 2 Apr. 2002. Ovation Advertising. 5 Mar 2004. <http://www.ovationadvertising.com /Enews/Archives/4.2.2002/1133.htm>.
Princess Cruise Lines

 


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